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SEO: Optimizing Real-Time Content

Rand Fishkin talks about turning real-time conversation into SEO-friendly searchable Web content that helps target long-tail queries or build reputable content. Making the case that real-time tweets and posts belong to the person posting the content, Fishkin suggests ways to turn the chatter into Web pages focused on specific content through APIs and a variety of other tricks. He also suggests taking real-time chats in instant messages and turning them into pages for search engines to index if the content provides value to others.

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