Magazine giant Hachette -- publisher of Elle, Woman's Day, Elle Decor -- is providing content and editorial expertise to Glo. There will be seven "packages" a day, with access to archival content too. Glo will aggregate original, Hachette and third-party content content, create an "inspirational and also aspirational" voice. MSN will lead the ad sales along with HFM U.S. on selected accounts. JCPenney, Vaseline and Fox Broadcasting Company are inaugural advertisers.
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