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MSN Gets New 'Glo'

The new "Glo" Web site, a highly stylized women's lifestyle destination that MSN just debuted, will shine bright on the iPad. A partnership between Hollywood's BermanBraun and Hachette Filipacchi Media U.S., Glo has a decidedly glossy magazine tone, Glo is also more heavily laced with tools such as online scrapbooks and is strongly social, with deep links into Facebook and Twitter.

Magazine giant Hachette -- publisher of Elle, Woman's Day, Elle Decor -- is providing content and editorial expertise to Glo. There will be seven "packages" a day, with access to archival content too. Glo will aggregate original, Hachette and third-party content content, create an "inspirational and also aspirational" voice. MSN will lead the ad sales along with HFM U.S. on selected accounts. JCPenney, Vaseline and Fox Broadcasting Company are inaugural advertisers.

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