Around the Net

How To Group PPC Keywords By Purchase Intent

  • PPC Hero, Thursday, April 8, 2010 2:29 PM
Improving keyword organization isn't easy, but Tom Demers explains it can help drive click-through rates, quality scores and conversions. He calls PPC Keyword grouping by purchase intent one of the most underrated means of driving down costs for paid search and driving up conversions.

Read the whole story at PPC Hero »

Next story loading loading..