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Consumers Prefer Internet To TV By Slim Margin

Pittsburgh Post-Gazette, Sunday, April 11, 2010 10:54 PM

If you had to choose between watching TV and surfing the Web, which would it be? For the first time, the Internet is the winner by a narrow margin: 49% said they would drop television, and 48% said they'd give up their Internet connection, according to Arbitron Inc. and Edison Media Research. The survey included 1,753 Americans aged 12 and older. The Internet led all media as the "most essential" of all media in the survey.

The shift is most evident among younger viewers between the ages of 12 and 44, people who are watching 'House' and 'Glee' and enough NCAA basketball to bring the Internet to its knees. Brad Adgate, senior vice president of research at Horizon Media, was not surprised by the results. "There's just more content, more components on the Web," he said. "I think that makes it a generational thing. Younger folks are light viewers of TV.

Read the whole story at Pittsburgh Post-Gazette »

consumer, cross-platform

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