• Search Engine Watch, Monday, April 12, 2010 1:08 PM

Think about product feeds as data sources related to Web sites, shopping engines and search ads rather than "a geeky issue for IT departments," writes John Greer.

Greer also provides guidance on limitations of databases. Once you secure support for the company's IT team, someone in the group may come back with a list of complications, such as data being stuck in legacy systems, size limitations, or other issues. Keep in mind these problems are fixable. So push hard for the help, he writes.

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