• SEOmozBlog, Monday, April 12, 2010 1:06 PM

Google's analytics evangelist Avinash Kaushik recently affirmed that long tail in paid search campaigns can provide, on average, seven times the data of short-tail metrics.

The problem is that if the tail gets too long the keywords become difficult to track and analyze, according to Gillian, author of this post. So she provides a way to help cut "this beast down to a manageable, profitable size" by explaining how to work with a combination of tag clouds, keyword trees and segmentation analysis.

Read the whole story at SEOmozBlog »