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Google: Site Speed Now Factor In Rankings

Google has begun to incorporate site speed as one of more than 200 signals that the search engine will use to determine search query rankings, explains Matt Cutts.

He also sets out to debunk misconceptions that might arise from the news. Although algorithms will change, Google continues to put much more weight on factors like relevance, topicality, reputation, etc., he says. The change has been in the works since last year, Cutts writes, pointing to several informative posts and videos in case you missed them.

Read the whole story at Matt Cutts: Gadgets, Google, and SEO »

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