Digitas and GSD&M Idea City - Goodyear Tire & Rubber Company
by Apr 12, 2010, 3:30 PM
The Goodyear Tire & Rubber Company selected Digitas as interactive agency of record, following a review. Digitas will handle all digital assignments including consumer Web, digital marketing, digital media planning and buying, social and mobile marketing, search and CRM chores. In addition, the company shifted creative chores to GSD&M Idea City. McCann Erickson previously handled the account.