Straight away, analysts and industry watchers suggested that Apple's entrance into the mobile advertising market would help Google convince regulators to approve its acquisition of mobile ad
provider AdMob. On Sunday, Google head Eric Schmidt agreed.
"U.S. antitrust enforcers are apparently concerned the AdMob purchase could hurt applications developers, who often sell their
apps for very little and make their money by selling advertising space on them," reports Reuters. According to Schmidt, however, Apple iAd mobile ad platform is nothing if not "evidence of a highly
competitive market." Still, Schmidt had better be careful what he wishes for. While Apple's new ad platform for the iPhone and iPad marks its first foray into the market, there's no telling what the
historically-ambitious company has in store.