Sympatico.ca recently worked with Innovid to increase engagement for the Budweiser brand, and promote a contest to win a trip to the Super Bowl. The campaign delivered about 1,000,000 video impressions, and achieved an overall Interaction rate of 3.92% -- far higher than when the same video was viewed without the iRoll overlay. "We're very impressed by the performance of iRoll," said Veronica Holmes, vice president of content and strategy at Sympatico.ca.--Gavin O'Malley