National Walmart Cell Campaign Touts '$850 in Savings a Year'
Ad Age, Wednesday, April 14, 2010 10:40 AM
Cell phone users who switch to Walmart's Straight Talk brand "can add up to over $850 in savings a year," according to two new ads for the retailer from the Martin Agency. The savings estimate comes from a Nielsen Mobile survey of average cell phone bills, according to fine print in the ads. "It's the freedom of no contract at a great price," says Melissa O'Brien, spokeswoman for the entertainment division for Walmart U.S.
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The Straight Talk name, logo and packaging were hatched quietly last year by the indie boutique agency Droga5, Rupal Parekh reports. The exclusive service is offered through Tracfone Wireless, a subsidiary of America Movil.
Walmart currently offers two choices: a $30 plan that provides 1,000 minutes, 1,000 texts, 30 megabytes of data and unlimited 411 for 30 days; the second option, for $45, provides unlimited talk, text and data for 30 days.
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