Activist shareholders and analysts, weary of market-share declines and "marketing gimmicks" like food giveaways that have failed to attract consistent customers, have called for replacing Denny's CEO
Nelson Marchioli and two other longtime members of the board, Paul Ziobro reports. "It really is a zombie brand that just sort of moves along, doesn't grow, doesn't go away," says Darren Tristano, evp
at industry consultancy Technomic.
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