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Mint Branches Out Under Intuit

Mint.com just doubled the number of financial institutions from which it can receive account information, Digits reports. The change is important as the personal-finance site seeks aims to expand beyond its core base, "and address the regular complaint that specific financial institutions aren't listed," writes The Wall Street Journal blog. The site will provide access to more users than just those who use top banks like Citibank or HSBC.

In an ominous note, Digits considers the move timely "as many consumers are reconsidering their relationships with financial institutions." The expansion was facilitated by data and aggregation software from Intuit Inc -- the company that makes Quicken and TurboTax, and which bought Mint for $170 million last fall, Digits points out. Until recently, Mint had relied on Yodlee for back-end data on account aggregation, according to Aaron Forth, head of product at Mint.

Read the whole story at The Wall Street Journal's Digits blog »

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