Mobile Performance Marketer OfferMobi Launches

  • April 19, 2010
OfferMobi, a mobile affiliate marketing network, formally launched Monday at ad:tech in San Francisco. The company's platform allows advertisers to assign unique 800 tracking numbers to publishers that use those numbers in campaigns across formats including SMS, run-of-network, mobile search and in-application advertising.

Working with technology provider RingRevenue, its pay-per-call service promises advertisers the ability to track and monetize high-quality calls, while helping mobile publishers expand their reach. OfferMobi will have to compete, however, with major companies like AT&T and Google that also play in the pay-per-call space. -- Mark Walsh

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