• B&C, Wednesday, April 21, 2010 12:07 AM

VH1 is producing a record 44 original series in 2010 with a focus on music, celebrity and real life stories. The push is to ensure a connection with young adults 25-34, the demo the network wants to sustain. Said VH1 President Tom Calderone:"They still enjoy VH1's signature sense of fun and irreverence, but they also want more storylines that reflect the issues and challenges they are experiencing in their own lives."

Music will remain one of the channel's core offerings, comprising 40% of the entire day schedule starting this September. VH1 will be refreshing brands such as "VH1 Divas" (slated to return in December with a concert special for American troops with USO) and new installments of "VH1 Storytellers." Among the new shows fast approaching is "You're Cut Off," about nine spoiled young women who are cut off from their various shopping outlets, debuting June 14, and new "Behind the Music" episodes, which feature Courtney Love, Jennifer Hudson, Eve, Jennifer Lopez and DMX, starting in June.

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