Rite Aid Going National With Wellness+ Rewards Program
Drug Store News, Tuesday, April 20, 2010 12:30 PM
Rite Aid is taking its Wellness+ customer rewards program national with a television, radio, circular and digital advertising campaign, Michael Johnsen reports. The free rewards card offers benefits such as 24/7 toll-free access to a pharmacist and 10% off Rite Aid brand products. Members also earn one point for every dollar spent on non-prescription purchases and 25 points for every eligible prescription.
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"We've tested this program in four markets over the last six months, and results exceeded our expectations," says John Learish, Rite Aid svp marketing. "This is the drug store industry's only customer rewards program focused around pharmacy and wellness."
At 125, 250 and 375 points, members receive a one-time-use discount of 10% off any non-prescription, regularly priced purchases. When they earn 500 points, they receive 10% off all non-prescription regularly priced items as well as a certificate for blood glucose and total cholesterol screenings at a local lab.
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