Media Beat takes a gander at the Cooliris Wall -- the app maker's new service for publishers. "Through the Wall, they can present images, videos, and more in a format that visitors can scroll through
quickly and smoothly," the blog writes. "While the time users spend on such features can be presented to advertisers through a metric called 'engagement,' for many Web publishers the real measure of
audience is pageviews ... Now Cooliris can improve those too."
Additionally, Cooliris says comScore helped it develop a new way to measure usership. Under the new model, clicks on individual
pieces of content count as separate page-views. To date, Cooliris has raised about $18 million led by Kleiner Perkins Caufield & Byers.
Read the whole story at Media Beat »
