Notes from F8- Facebook is the Social Lubrication for a "Frictionless" Web
2. A suite of new â€œSocial Plug-insâ€� that can be integrated into any web site with a simple line of code.
- Activity Stream Plug-in- aggregating the all-important â€œlikesâ€� and comments from your friends across the web.
- Recommendations Plug-In -highlighting your friendsâ€™ recommendations from across the web
- Social Bar Plug In- An elegant â€œdockâ€� for the bottom of any web page that integrates chat, activity streams, likes, etc.
3. The Open Graph- Which aspires to â€œput people at the center of the webâ€� and connect the multitude of closed networks on the web to a more open, massive common graph.
Thereâ€™s something equally wonderful and distressing in this new reality for individuals and marketers alike. Â From a personal perspective, the thought of going through life and the web in a more communal way is comforting. Â The wisdom of the crowd should yield better decisions, more honest recommendations, and even lower prices when we all band together. Â Look no further than the success of review sites like Yelp and group buying sites like Groupon to witness the seeds of the communal web. Today the consumer empowerment revolution launched a major offensive. Â Facebookâ€™s Open Graph will simply ensure each of our friends is now part of this all-knowing, all-powerful consumer network. Â From a business perspective, welcome to the new age of networking. Â We no longer market to people, we market through people. Â Marketing has always been about removing the friction along the sales lifecycle from awareness, to consideration, to purchase. Both Mark Zuckerberg and Facebook head of Product Bret Taylor, talked extensively about removing or reducing the â€œfrictionâ€� inherent in the web. Â From where I sit in the cheap seat of F8, it occurs to me that Facebook is the Â new social lubricant of the web. Â Facebook is to the web as Penzoil is to the engine. Â Itâ€™s all about viscosity (see, 20 years of brand advertising taught me something about what keeps an engine working). Â When brands stop marketing, and start networking, things get pretty slick. Â Sales lifecycles condense and collapse. Â Consumers are emboldened by recommendations and endorsements, and make quicker, better- informed decisions. Â Â So whatâ€™s a Marketer, err, Networker to do? First, take a breath and recognize that todayâ€™s announcements signal a seismic shift to a more human and humane way to sell things. Next, get your teams, agencies, and task forces aligned around successfully integrating Facebook technology at every consumer touch point. Â The new tools Facebook has unveiled today are simply transformational, put them to use immediately. Â Continue building your Fan base, connections, people who â€œlikeâ€� you. Networking is a numbers game, never stop nurturing and growing your brand network. Â Start selling. Â Facebook is more than fun and games. Â Empower your best customers to continue to recommend, review and share your products and services to and through their â€œgraph.â€� Â Mark Zuckerberg concluded his keynote with an anecdote that when you go to heaven, all your friends are there and things are just the way theyâ€™re supposed to be. Â Â If thatâ€™s true, I need to start paring down my friend list and liking some things more meaningful than â€œChocolateâ€� and â€œSnowboarding.â€� Â Â