How To Manage Bids Effectively

Jessica give us the rundown on bid management, from how to make the most of your time, to insightful tips on what not to do. For example, she suggests "never ever even think about changing bids in the interface," and then explains why.

It may sound complex at first, but start with some ground rules across all keywords and then modify them based on individual factors to gain the highest impact on keywords, she writes.
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Tags: ppc, search
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