"It's part of a bigger strategy," Nick Bourke, who runs the Safe Credit Cards Project for the Pew Health Group, tells Vanek-Smith. "It's really about driving people to come into your store
more often and to spend more money at your store."
Store cards are also filling a void created when card issuers began to get tougher on credit lines. And, points out Ben Woolsey of
CreditCards.com, store cards skirt some of the new credit card regulations, allowing customers who have trouble getting a Visa card to still buy on credit.
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