The firm also says that last month, only 17% of Chrysler trade-ins were exchanged for new Chrysler vehicles, the lowest loyalty rate among the major brands.
Edmunds.com says the good news is Chrysler vehicles now take 66 days to be sold once they reach the dealership. Last year, Chrysler averaged 109 days-to-turn. The auto research and marketing firm says the average Chrysler is currently sold for about $1,500 below sticker price, not including incentives. Last year, Chrysler averaged a $3,000 discount.
Also, per Edmunds.com, Chrysler's incentive program currently averages a cost of $3,309 per vehicle. Last year, the average True Cost of Incentives for Chrysler was $4,122 per vehicle.--Karl Greenberg