Ford Brings Cars, Charity Program To Military Bases
The program, "Drive One 4 UR Troops" is part of a 10-base tour called "Operation Drive One" that also features vehicle displays, entertainment and classic car shows. The shows will also raise money for the National Military Family Association.
For each test-drive taken as part of the "Drive one 4 UR Troops" Ford will donate $20 (up to $10,000) to the local chapter of the National Military Family Association (NMFA).
Ford says former pro-wrestler Goldberg -- now the actor Bill Goldberg on NBC's "The Celebrity Apprentice" -- will also join the tour and make an appearance at each stop.
Ford will also pick eight veterans (among past and present military personnel who sign up at www.fordoperationdriveone.com) for a trip to the Ford Championship NASCAR race weekend in November. Of those veterans, two will also win a new 2011 Ford Mustang and one grand-prize winner will be awarded a Toby Keith concert for his or her home base.--Karl Greenberg
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