The Wall Street Journal is the latest publisher to partner with hot location-based social network FourSquare. Initially, WSJ.com will provide tips from "Lunch Box" -- its daily column of restaurant reviews -- and users can follow the Journal on Foursquare for "more on the best New York has to offer." The partnership also introduces three new badges, each with their own separate New York challenge. "The Urban Adventurer tasks users to check-in to each of the five New York boroughs," Mashable explains.
"The Banker Badge requires three check-ins in the financial district, and the Lunch Box badge can be unlocked by checking-in twice at WSJ-reviewed restaurants." The partnership is similar in nature to the other big brand deals that Foursquare has done in recent months with Metro News, The New York Times and Bravo.