The Magazine Publishers of America released figures that show total magazine advertising revenue for the month of July down 7.9% from last year and advertising pages for July were down 17.4% from last year. Though year-to-date advertising revenue decreased 3.4%, and ad pages were down 11.7% over last year, six of the major advertising categories showed positive dollar growth this July, and seven year to date over the same period last year.
"We're pleased to see that there are still some bright spots out there," said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. "Increases in such categories as Toiletries & Cosmetics, Drugs & Remedies, and Transportation, Hotels & Resorts, among others, illustrate that magazine advertising continues to be an effective way to reach target audiences."
Selected details are as follows:
July 2001 | Jul 2001 | Jul 2000 | % Page | |
Million $ | Pages | Pages | Change | |
Automotive | $149 | 1,724 | 1,759 | -2.0% |
Drugs & Remedies | $98 | 1,036 | 989 | 4.7% |
Technology | $95 | 1,414 | 2,907 | -51.4% |
Toiletries & Cosmetics | $91 | 964 | 844 | 14.2% |
Food & Food Products | $80 | 51 | 842 | -10.8% |
Home Furnishings& Supplies | $74 | 961 | 1,009 | -4.8% |
Direct Response Companies | $73 | 1,397 | 1,378 | 1.4% |
Financial, Insurance & Real Estate | $62 | 910 | 1,319 | -31.0% |
Media & Advertising | $56 | 710 | 1,238 | -42.7% |
Transportation, Hotels& Resorts | $46 | 994 | 950 | 4.6% |
Apparel & Accessories | $34 | 800 | 878 | -8.9% |
Retail | $33 | 609 | 819 | -25.7% |
January - July 2001 vs. 2000
Gains were noted in seven out of 12
categories for the year-to-date comparison. Details are as follows:
Ytd 2001 | Ytd 2001 | Ytd 2000 | % Page | |
Million $ | Pages | Pages | Change | |
Automotive | $946 | 11,341 | 12,484 | -9.2% |
Toiletries & Cosmetics | $804 | 9,437 | 8,293 | 13.8% |
Technology | $782 | 12,184 | 18,893 | -35.5% |
Drugs & Remedies | $734 | 7,610 | 7,211 | 5.5% |
Food & Food Products | $668 | 5,931 | 5,942 | -0.2% |
Apparel & Accessories | $638 | 12,975 | 12,688 | 2.3% |
Home Furnishings & Supplies | $628 | 8,345 | 8,663 | -3.7% |
Direct Response Companies | $617 | 11,176 | 11,274 | -0.9% |
Financial, Insurance & Real Estate | $565 | 8,227 | 10,396 | -20.9% |
Media & Advertising | $531 | 6,661 | 9,613 | -30.7% |
Transportation, Hotels & Resorts | $473 | 9,198 | 8,974 | 2.5% |
Retail | $433 | 7,919 | 10,568 | -25.1% |
Enhanced and expanded PIB (Publisher's Information Bureau) information is now available at www.magazine.org.