• by Tanya Gazdik , April 27, 2010

Great Wolf Resorts, Inc. has selected Northwest Natural Products' L'il Critters Gummy Vitamins as its "exclusive official children's vitamin of all Great Wolf Lodge brand resorts."

Other well-known brand products that Great Wolf Resorts has partnered with include Starbucks, Pizza Hut, Pepsi, Aquafina, National Geographic Kids, Nestle USA, Pampers Splashers Swim Pants and Enterprise Rent-A-Car.

The resort chain has a dedicated page on its Web site detailing each of the partnerships. In some cases, the product is available at the resort, while other partnerships offer discounts at the resort if a product is purchased. For example, consumers can save $25 off best available rates at Great Wolf Lodge when they purchase any Splashers product.

The year-long partnership with the vitamin company will include promotional and retail activities that will focus on the importance of childhood nutrition, says Julie Stokes, vice president of sales and marketing for Madison, Wis.-based Great Wolf Resorts.

Children's nutrition will be at the forefront of the partnership through several initiatives, including a "My Healthy Habits" video contest that will award a family with a three-night vacation package to Great Wolf Lodge. In addition, L'il Critters will be promoted through Wolf Tracks, Lodge Life Guides, sampling, social media and electronic communications. The family-oriented lodging chain offers indoor water parks.

The hotel chain is soliciting new brand partnerships on its Web site. "All year round, Great Wolf Lodge delivers an audience whose average length of stay is two days," according to the site. "In the clutter-free environment of Great Wolf Lodge, your brand has access to a wide array of marketing programs, ranging from those of a National Partner or simply a Supplier. As a National Partner, your brand can come to life before the eyes, ears, fingertips and imaginations of the millions of Great Wolf Lodge guests and visitors, focused on adults ages 25-49 with children in the household."