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Fox Won't Sell Fuel Channel

Los Angeles Times, Wednesday, April 28, 2010 11:26 PM

Late last year, News Corp. tried to sell its tiny Fuel TV cable channel to Viacom Inc. The assumption was extreme sports channel that targeted guys 13 and 34 might make a better fit within Viacom's youth-centric MTV universe. But after complicated talks, News Corp. decided not to sell Fuel and took it off the table, according to three people familiar with the situation.

A source said that Fox executives ultimately decided that Los Angeles-based Fuel -- which revels in the lifestyle and culture of skateboarding, surfing and motocross -- could have an upside. The game changer, according that person, came after difficult contract negotiations between News Corp. and cable operator Time Warner Cable. Fuel is available in about 30 million homes.

Read the whole story at Los Angeles Times »

sports, television

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