Around the Net

Scripps Heats Up Cooking Channel

The Cooking Channel will enjoy a faster growth curve than the Food Network, Scripps Networks Interactive Inc. according to CEO Ken Lowe. SNI announced in October that it would change the name of its Fine Living Network to the Cooking Channel and relocate its headquarters to New York. The new network begins Memorial Day weekend with three Food Network stars: Rachael Ray, Bobby Flay and Emeril Lagasse. "They are there for the initial phase because they're established stars, and it's very much introducing the Food Network folks to a new brand," he said.



Lowe predicts Cooking Channel will reach more than 70 million households within two or three years. That's up from about 50 million today, but short of the levels achieved by SNI's biggest cable properties.

advertisement

advertisement

Read the whole story at Cincinnati Business Courier »

Next story loading loading..