Apple Sells 1 Million iPads, Plug For Mags, Newspapers
The iPad rush is good news for publishers looking to cash in on the growing popularity of e-readers with electronic editions of newspapers and magazines.
In the first month of sales, iPad users have downloaded an average of 12 apps per device, choosing from among an available pool of 5,000 apps. They have also downloaded a total of 1.5 million "e-books" from Apple's new iBookstore.
Two weeks after the iPad's debut, Zinio, which creates digital versions of magazines for print publishers, revealed that its "Magazine Newsstand and Reader" was the No. 1 free news app downloaded by new iPad owners -- besting competing apps from The New York Times, BBC News, NPR, The Wall Street Journal and USA Today. (The USA Today app is being underwritten by Marriott International through July 4.)
The iPad's success is a marketing phenomenon. It took about a year and a half for Apple to sell 1 million iPods, and two-and-a-half months for the company to sell 1 million iPhones after the device debuted in June 2007.
In the past, popular media-oriented consumer electronics devices like TV sets, VCRs and the Walkman all took several years to reach 1 million sales, and cell phones took about half a decade to get there, from 1982-1987. Amazon took all of 2009 to sell 1 million units of its new Kindle e-reader; Forbes is predicting further sales of 2 million units in 2010.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
TV broadcast networks environment is definitely shifting -- as evidence of last major night of the ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million, up 12% from the same period ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to sets up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Apple Sells 1 Million iPads, Plug For Mags, Newspapers"
Leave a Comment