Grey New York - University of Pittsburgh Medical Center

Grey New York was awarded creative and media chores for University of Pittsburgh Medical Center.
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  • BIZ DEV: CP+B Miami Named AOR For 75th Miami International Boat Show

    CP+B partnered with the National Marine Manufacturers Association (NMMA), producers of the Progressive Insurance Miami International Boat Show, to rebrand the event for its 75th year in 2016. The event, taking place February 11-15, 2016, is relocating to a new venue on Virginia Key at the Miami Marine Stadium Park ...
  • BIZ DEV: Lindt Confirms Horizon As Its New AOR In The U.S.

    Horizon Media has been appointed Media AOR for Chocolatier Lindt USA effective immediately. The agency’s New York office will handle the account which includes channel planning and activation across all platforms in the U.S. The decision follows a formal review managed by Cello Partners of San Francisco. “We found Horizon ...
  • BIZ DEV: SapientNitro Is The New Digital AOR For British Airways

    British Airways has selected SapientNitro, recently acquired by Publicis Groupe, for global digital AOR duties after a review. The assignment, previously handled by WPP’s OgilvyOne, is effective in July. Other agencies in the competitive pitch included DigitasLBi, BBH and We Are Social. The client said that SN will support its in-house ...
  • BIZ DEV: Carrabba's New Lead Agency: Fitzgerald & CO

    Carrabba’s Italian Grill has selected Fitzgerald & CO, part of Interpublic’s McCann Worldgroup, as lead strategic and creative agency following a formal review. The brand, one of the restaurant chains operated by Bloomin’ Brands Inc., spent nearly $30 million on ads last year according to Kantar. The incumbent was Boston-based ...
  • BIZ DEV: Full Contact Selected For Thomas & Friends AOR Duties

    Boston-based Full Contact has been selected as the new advertising agency of record for Thomas & Friends, a brand in the Fisher-Price portfolio.  With this new partnership, Full Contact will drive creative strategy and production of global broadcast and digital commercials for the overall brand as well as the Fisher-Price toy line. ...
  • BIZ DEV: Blue Bear Creative To Accelerate Smashburger's Social Media Presence

    The Smashburger Restaurant Chain has added Millennial-focused digital marketing agency Blue Bear Creative to its agency roster, the companies have confirmed. Blue Bear Creative will help Smashburger accelerate engagement with Generation Y through creative social media campaigns tailored to the specific platforms where Millennials focus much of their attention such ...
  • BIZ DEV: San Diego Parks Tap MeringCarson To Raise Profile

    Founded in 2002, the non-profit Balboa Park Cultural Partnership (BPCP) unites 28 arts, science, and cultural institutions located in Balboa Park, San Diego to collaborate to achieve shared goals and initiatives. The group has appointed MeringCarson to overhaul its brand image. The agency's San Diego office will oversee a comprehensive ...
  • BIZ DEV: Visa Confirms Global Media Agency Review

    Financial services giant Visa is conducting a global media agency review, the company has confirmed. The company spends an estimated $200 million annually on ads, more than half of it in the U.S. The incumbent is OMD, which won the last Visa global media review back in 2008. The Omnicom ...
  • BIZ DEV: Sea Cuisine Names Mechanica AOR

    Ad shop Mechanica, has been named branding agency of record (AOR) by seafood brand Sea Cuisine. Mechanica will be responsible for the development of a new campaign for Sea Cuisine -- a High Liner Foods brand -- including online and print advertising, digital marketing, and in-store events, among other communications elements. Mechanica ...
  • BIZ DEV: Mono Cooks Up Smashburger Account

    Following a 12-agency review, fast-casual burger chain Smashburger has selected Minneapolis-based creative agency mono as its new Agency of Record. The incumbent agency Vladimir Jones did not participate in the review. Smashburger says the MDC-owned agency was chosen for "their all-in approach that combined strategic insights with their ability to ...
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