The two are running an integrated marketing and media program that per the companies, promotes a "young and sexy" lifestyle across multiple venues, including social networking, product integration, cross-promotion and events.
Frederick's of Hollywood will receive on-site presence throughout the Hard Rock Hotel & Casino Las Vegas, including event participation at the hotel's clubs and pools, retail presence throughout the hotel and featured Frederick's of Hollywood merchandise will be promoted through the hotel's various sales channels.--Karl Greenberg
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Not sure of the promo duration; Seem's like a one time sales benefit. We are publishers of women's Romance mags. and mass market paperback books. Check out website;www.dorchesterpub.com. Could be some POS,opportunities between our large sub. and club base and newsstand buyers.85% of our readership is female. Good Luck.