Rand Fishkin makes an interesting point: search engines don't publish comprehensive guidelines or even guidelines that cover one-tenth of the material necessary to perform SEO work well.
The
lack of standards "suck[s]," but Fishkin looks at some lingering falsehoods that continue to thwart good SEO efforts. This long post covers everything from how personalization influences rankings to
how Google treats reciprocal links to whether H1 tags affect rankings.
Read the whole story at SEOmozBlog »