• by Joe Mandese  @mp_joemandese, May 13, 2010

Six Flags, as you probably know, has some great amusement parks. And some not-so-great ads featuring a creepy "old guy." But what you may not have known, is they also operate one of the biggest place-based digital out-of-home networks. In about an hour or so, they will announce a story that crosses those two things over to generate some awareness for cereal marketer Post Foods.

The news will be that Post has tapped Six Flags to run a national promotion featured on 12 million boxes of Post's cereal brands – including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits – providing consumers with one free kids admission coupon (valid with a paid adult admission) to any Six Flags theme park.  In addition to on-box creative, the free admission coupon giveaway will be supported with in-store merchandising and a national FSI drop with a circulation of 46 million.

Post Cereals also will present a national Six Flags "Rise-n-Scream" event.  On July 13^th, Six Flags theme parks across the country will open their gates one hour early for Post consumers who registered online to be part of the special promotion (http://www.sixFlags.com/post).  Additionally, Post Foods will receive in-park branding via Six Flags Media Networks.  This includes media promotion on Six Flags TV, signage and other place-based digital media at the parks, as well as online at sixflags.com and other social media outlets, including Facebook.