Patrick Altoft points to the annual Marketing Services Guide that details the turnover and staff levels of 36 U.K. search agencies. He compares the number of staff at some agencies with the turnover, suggesting this is useful to figure out how important search is to a company's revenue stream. According to Altoft, the numbers suggest that big agencies appearing to specialize in organic and paid search don't really make much money from it. The numbers are in euros.
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