R/GA took top honors in the "Best Integration With Online Media" category for an innovative campaign for Nokia that utilized a variety of place-based, mobile and online digital media tied to an exclusive concert performance by Rihanna. The "Rihanna Live" campaign also won "Best In Show."
R/GA also won the "Best Integration With A Mobile Device" category for a campaign for Verizon Wireless that introduced its Motorola Droid phone by demonstrating its Google Voice search application via a digital billboard in New York's Times Square.
R/GA also won "Best Paring Of Advertising And Venue" for a campaign for American Eagle Outfitters that allowed consumers in its flagship Times Square store to have their photos displayed for 15-seconds on a digital billboard above the store.
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SapientNitro took two awards for innovative use of digital display vending machines, including "Most Innovative Use A Digital Out-of-Home Platform" for its Coca-Cola Interactive Vending Machine, and "Most Innovative Technology/Platform" for a "smile-activated" vending machine that dispensed free Wall's ice cream bars on behalf of the Unilever brand.
See all of the category winners here.
Top honours for "Rhiana Live" at the Digital OOH Awards eh? Imagine what they could win if they spell Rhianna's name correctly!