Heinz Ketchup Getting A Little Less Salty In Its Old Age

New York Post, Monday, May 17, 2010 10:31 AM
  • Comment
  • Recommend (2)
Subscribe to Around the Net In Brand Marketing

Tags

Heinz is reducing the salt content in its ketchup by about 15% -- its first recipe change in 40 years. The company says it has tested the new recipe extensively and believes that it will pass muster with consumers, but Todd Venezia and Jennifer Bain managed to find a couple of seasoned New Yorkers who had a different opinion of the move.

"I'm 80 years old, and I haven't died yet," says Joe Oliva of Bay Ridge, Brooklyn. "It's really hard for me to eat without salt. I think it's infringing on our rights!"

The New York City Health Department, on the other hand, hails the development, which Heinz says has been two years in the making and is driven by the "changing needs of our consumers and our commitment to health and wellness." Look for the new bottles to hit grocery shelves this summer.

Read the whole story at New York Post »
  • Comment
  • Recommend (2)

Be the first to comment on "Heinz Ketchup Getting A Little Less Salty In Its Old Age "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives