Executive Editor Bill Keller of
The New York Times said most readers of the paper's site won't be charged with access, reports
Media Matters. The newspaper's new pay model launches next
January. "Those who mainly come to the Web site via search engines or links from blogs, and those who only come sporadically -- in short, the bulk of our traffic -- may never be asked to pay at all,"
Keller told
MM. "People who have print subscriptions will get full website access without charge. So we do not anticipate a major impact on overall traffic, which is important to maintain
advertising."