"We have a lot of opportunity both domestically and globally," Starbucks global CMO Annie Young-Scrivner tells Emily Bryson
York. "We're looking at brewed-coffee expansion and, definitely, 5% gives us room to expand." Four in five cups of coffee are consumed at home, according to NPD Group.
Young-Scrivner says that its instant entry, Via, is performing ahead of expectations. Half of the Via serving occasions are at home, she said, while 25% are in the office, and the remaining quarter are consumed "on the go."
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