News Brief

Walmart Offers Cash Perks To The 'Unbanked'

May 19, 2010, 8:25 AM
  • Comment
  • Recommend (1)
Subscribe to Marketing Daily
Walmart, which has been making a marketing push to provide financial services to low-income consumers, says it is introducing a first: A cash-back incentive for its prepaid debit card.

When customers use the Walmart MoneyCard to buy gas, they'll get 1% cash back on their gas purchases through the end of this year.

The Walmart MoneyCard, which costs $3 to purchase, is one of the major products Walmart markets to the "unbanked," along with check cashing, bill paying and money transfers.--Sarah Mahoney

Be the first to comment on "Walmart Offers Cash Perks To The 'Unbanked'"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives