Walmart Offers Cash Perks To The 'Unbanked'

  • May 19, 2010
Walmart, which has been making a marketing push to provide financial services to low-income consumers, says it is introducing a first: A cash-back incentive for its prepaid debit card.

When customers use the Walmart MoneyCard to buy gas, they'll get 1% cash back on their gas purchases through the end of this year.

The Walmart MoneyCard, which costs $3 to purchase, is one of the major products Walmart markets to the "unbanked," along with check cashing, bill paying and money transfers.--Sarah Mahoney

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