Market research firm IDC predicts U.S. online advertising will almost completely recover from the "great recession" this year, forecasting 19% growth to $31.5 billion from $26.4 billion in 2009. It
projects the biggest gains will be in mobile online advertising (up 97%) and online video ads (40%). Worldwide online ad spending will increase 18% to $72 billion in 2010. Over the next five years,
search advertising will enjoy the biggest increase in actual dollars, going from $13.8 billion to $27.3 billion between 2009 and 2014. By comparison, mobile ad spending will grow from $220 million to
$1.8 billion.
--Mark Walsh