Online Ads To Grow 19% In 2010

  • May 19, 2010
Market research firm IDC predicts U.S. online advertising will almost completely recover from the "great recession" this year, forecasting 19% growth to $31.5 billion from $26.4 billion in 2009. It projects the biggest gains will be in mobile online advertising (up 97%) and online video ads (40%). Worldwide online ad spending will increase 18% to $72 billion in 2010. Over the next five years, search advertising will enjoy the biggest increase in actual dollars, going from $13.8 billion to $27.3 billion between 2009 and 2014. By comparison, mobile ad spending will grow from $220 million to $1.8 billion. --Mark Walsh
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