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Google Gets Music Sharer Simplify

More news coming out of I/O... Google just announced the acquisition of a small maker of software that lets users share their iTunes music across digital platforms. Simplify Media's software lets users share music and photos using programs like iTunes, iPhoto and Windows Media player. Terms of the deal were not disclosed.

Simplify "connects people directly with their content, without the hassles of syncing or uploading all their files," according to the company's Web site. "Simplify users can also share their personal media with family and close friends in a private, secure group." TechCrunch suspects that that deal may have taken place in March, when the company announced a "new direction" on its blog, discontinuing its software to users and removing its iPhone app from Apple's App store. Notes TechCrunch, "Clearly the new direction was over to Google headquarters in Mountain View."

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