Percentage of Harley Davidson owners more likely than the average American adult to: 1 Listen to classic rock radio +156 % 2 Own a full size pick-up truck +153 % 3 Be a union member +119 % 4 Own a rifle +102 % 5 Own bowling balls +100 % 6 Attend NASCAR auto racing + 95 % 7 Own a hot tub/whirlpool spa + 94 % 8 Contribute $100+ to charitable organizations + 87 % 9 Own U.S. savings bonds + 75 % 10 Agree that much of advertising is way too annoying + 21 % Source: GfK MRI Survey of the American Consumer, Fall 2009