Percentage of W Hotel visitors more likely than the average American to: 1 Be a member of a frequent flyer program +278 % 2 Go to museums +274 % 3 Connect to the Internet using a cell phone or other mobile device +201 % 4 Go to bars/night clubs +153 % 5 Agree that achieving a higher social status is very important +137 % 6 Have bought a new imported vehicle +112 % 7 Regularly read financial news/publications +107 % 8 Own a digital point-and-shoot camera +101 % 9 Shop at Best Buy + 83 % 10 Believe that having material possessions/a lot of money is very important + 72 % Source: GfK MRI Survey of the American Consumer, Fall 2009