What Do Virgin Atlantic Flyers Like To Do?

  • by June 1, 2010
Percentage of Virgin Atlantic flyers more likely than the average American to:

1 Go to museums +246 %

2 Buy novels +178 %

3 Shop at Macy's +148 %

4 Agree that magazines put them in a good mood +112 %

5 Cook for fun +102 %

6 Regularly eat organic foods + 91 %

7 Consider themselves sophisticated + 62 %

8 Buy environmentally friendly/green products + 60 %

9 Say that the Internet keeps them up-to-date with the latest styles and trends + 58 %

10 Report that people often ask their advice when it comes to vacation travel + 50 %

Source: GfK MRI Survey of the American Consumer, Fall 2009

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1 comment about "What Do Virgin Atlantic Flyers Like To Do? ".
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  1. Raymond Girard from Spafax, June 1, 2010 at 8:10 a.m.

    Interesting stuff - but if this is MRI research, wouldn't you be referring to Virgin America (and not Virgin Atlantic) customers? And the link to the MRI source is broken.

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