Tennis Channel Signs With Google TV Ads
Google TV Ads, its TV advertising selling system, has added Tennis Channel to its lineup of cable channels. Tennis Channel joins Bloomberg Television, CBS College Sports, Hallmark Channel, Ovation TV, History International, and GSN, as well as a number of niche NBC Universal cable networks, such as CNBC, Sleuth, and Chiller.
Inventory typically sold on these networks is in harder-to-sell dayparts, including daytime, early morning, and late fringe time periods.
Tennis Channel did not disclose what areas Google would be selling, only that it "will provide a portion of its advertising inventory to Google TV Ads system."
At least one executive at one of Google's cable network clients said sales and revenue were not strong -- somewhat under expectations. No reason was offered.
Gary Herman, senior vice president of advertising sales, Tennis Channel, stated: "Google TV Ads is an additional tool for us to use in support of the increased demand we're seeing for Tennis Channel airtime."
Google TV Ads offers second-by-second measurement and data through a deal with Dish Network. Google also sells advertising avails on Dish Network.
Advertisers can name their own price when it comes to Google TV Ads system, says the compay.
After commercials are uploaded into the system -- and networks, dayparts and target audiences are identified -- advertisers can set their CPM bids and air spots within 24 hours. Advertisers only pay for impressions that are delivered to their commercials.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Tennis Channel Signs With Google TV Ads"
Leave a Comment