Corona Launches Biggest Summer Promo Ever

The off- and on-premises promotion, which will run through July 31, kicked off with a 24-hour "pop-up" beach party in New York's Times Square. The event featured 30 tons of sand, ocean sounds, palm trees, volley ball and other games, beach-item giveaways and brand ambassadors.<I>--Karlene Lukovitz</i>
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