News Brief

Vacationers Stay Connected To All Things Internet

No matter where vacationers migrate this summer, chances are slim that they will completely disconnect from digital media and communications.

Indeed, 72.2% travelers in 2010 say they accessed the Internet, email or social media sites while on their last vacation, according to a new study from ad network Burst Media.

That represents a significant jump from 2009, when three out of five -- 63.3% -- travelers admitted to using the Internet while on vacation.

Men are more likely to go online while away -- 76.2% -- than women -- 67.7%.

Men or women, why do vacationers go online? Keeping in touch with family and friends was the reason cited by 42.8% of men, and 52.7% of women used that excuse. Meanwhile, 27.3% of men -- and 31.6% of women -- said they went online to check out local destinations and entertainment. Among men, 33.1% said they used the Web to check news and sports sites, as compared to 23.7% of women. Finally, 22.3% of men and 17.6% of women said they needed to virtually check in at the office.--Gavin O'Malley

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