• Wall Street Journal, Friday, May 28, 2010 2:14 PM

Motorola -- arguably the first company to make mobile cool -- is betting on partnerships with Google and Verizon to reclaim its edge. Motorola's upcoming Android-powered smartphones will be "heavily" promoted by Verizon -- the largest U.S. mobile carrier -- according to The Wall Street Journal.

To date, Verizon Wireless has spent $100 million marketing Motorola's original Droid phone, and it now plans to add two Motorola smartphones to the mix in July. According to the Journal, however, Motorola co-Chief Executive Sanjay Jha's strategy leaves Motorola dependent on larger partners who are also working with Motorola's rivals. Indeed, the Droid brand is owned by Verizon, not Motorola, and the carrier picked Taiwan's HTC Corp. to make what The Journal calls "its current high-end champion," Droid Incredible.

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