New York Times Ad Revenue Drops

  • September 18, 2001
The New York Times Company reported that pro forma advertising revenue for its Newspaper Group decreased 17.8% in August 2001 from the record level achieved in August 2000. Pro forma advertising revenue excludes seven newspapers and nine telephone directories (divested Regionals) sold in the second half of 2000. For both September and the third quarter, results are expected to be adversely affected by the tragic events of last week.

In August 2000, advertising revenue for the Newspaper Group was strong, increasing 7.8% (excluding the divested Regionals and the Worcester Telegram & Gazette (T&G) acquired January 7, 2000. Beginning in 2001, advertising revenue and volume information for The Boston Globe and the T&G have been reported as the New England Newspaper Group).

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