Buy.com Thinks Big
Sep 19, 2001, 12:00 AM
Buy.com Inc. has retained Thinkbig Marketing Group, a creative design and strategic marketing services company, as its official agency of record. The announcement comes as buy.com sets to launch its targeted fourth quarter marketing and advertising campaign within the coming weeks. Designed to build brand awareness and drive revenue, the creative draws from the companies' earlier minimalist style. buy.com's television creative will begin with a silent spot featuring only the name “buy.com” and their tagline “Lowest Prices On Earth.” Newsprint creative kicks off with the headline “NOT Going Out Of Business Sale” to emphasize buy.com is here to stay and has great pricing on top products. Magazine creative utilizes single products with catchy headlines that play on the product name while speaking to its low price.