ADVO, Inc. and The Orange County Register have formed an alliance to offer clients in Southern California a new saturation advertising program on the weekend which combines targeted direct mail and
newspaper distribution. Set to begin in January, the new program will cover approximately 900,000 households in Orange County, Los Angeles and surrounding areas. The new program will serve to both
enhance The Orange County Register's advertising coverage in the market, and provide a second in-home date for ADVO, as it will be distributed in addition to ADVO's existing mid-week advertising
package.
